[关键词]
[摘要]
在全球化的大背景之下,体育外交的数字化转型成为提升国家软实力和国际影响力的必然选择,数字公共产品是核心要素,它凭借开放性和普惠性的特点来改变体育外交的范式。文章主要研究数字公共产品在体育外交中的价值意蕴、逻辑要义和供给效能,探究数字公共产品怎样推动体育信息共享、治理能力提高、产业发展和跨文化理解。数字公共产品是以非排他性和社会公益价值为依托,要实现数字强化和数字公正之间的平衡,克服数字鸿沟给供需效能带来的限制。供给路径优化要创建政策法规体系确定供给导向,加强开放共享和公平分配,改善运营机制促进国际拓展,依靠技术协同和跨国合作提高智能化程度,塑造传播话语体系,把文化符号同时代话题融合起来,加强跨文化传播的契合度,培育跨界人才队伍,整合数字技术和体育外交知识,提升数字传播效能。数字公共产品在数字化转型中经由系统的供给路径创新,给创建人类命运共同体、推进全球体育治理的公平性与可持续性赋予理论支持和行动动力。
[Key word]
[Abstract]
Against the backdrop of globalisation,the digital transformation of sports diplomacy has become an inevitable choice for enhancing a nation’s soft power and international influence.Digital public goods are a core element in this process,transforming the paradigm of sports diplomacy through their openness and universality.This article examines the value,underlying logic and supply efficacy of digital public goods in sports diplomacy,exploring how they promote the sharing of sportsrelated information,enhance governance capabilities, foster industrial development and facilitate crosscultural understanding.Digital public goods are underpinned by nonexclusivity and social welfare;it is essential to strike a balance between digital empowerment and digital equity,and to overcome the constraints imposed by the digital divide on the efficiency of supply and demand. Optimising supply pathways requires establishing a policy and regulatory framework to define supply priorities,strengthening openness,sharing and equitable distribution,improving operational mechanisms to facilitate international expansion,and relying on technological synergy and transnational cooperation to enhance intelligence levels.It also involves shaping a discourse system for dissemination,integrating cultural symbols with contemporary issues,strengthening the alignment of crosscultural communication,cultivating a crossdisciplinary talent pool,and integrating digital technology with sports diplomacy expertise to enhance the effectiveness of digital communication.Through systematic innovation in supply pathways during digital transformation,digital public goods provide both theoretical support and practical impetus for building a community with a shared future for mankind and advancing the fairness and sustainability of global sports governance.
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