江苏省城市足球联赛（下文简称“苏超”）的成功举办彰显出群众性体育赛事社会创新的可能。 研究运用文献资料法、探索性案例研究法，在明确内涵的基础上，剖析群众性体育赛事社会创新的运行 逻辑、现实阻滞，并提出推进策略。研究认为，群众性体育赛事社会创新是以满足社会需求、解决社会问 题为导向，通过增进社会福祉、促进社会团结等方式，塑造赛事的社会枢纽功能，最终将赛事升格为价值 共创平台。群众性体育赛事社会创新始于自发社会需求的驱动，借助数字技术赋能需求回应，多元异质 主体继而搭建协同网络共同推进，最终实现共享价值的持续创造。这一递进式演化过程揭示出群众性 体育赛事从单纯的体育竞赛活动升维为社会创新平台的内在逻辑。但在实践过程中面临隐性知识难以 显化、数字要素赋能不足、赛事主体定位不清、价值交互存在失衡等现实阻滞。对此提出推进策略：推动 “赛事举办”向“知识育人”的转变，提升社会创新的针对性、普惠性与扩散性，深化赛事社会创新的民主 协同共治效能，实现社会价值与经济价值的融合共生。

The successful organization of the Jiangsu Football City League（referred as“Jiangsu Super League”）demonstrates the possibility of social innovation in mass sports events. By using the methods of literature review and exploratory case study， this research clarifies the connotation and analyzes the operational logic， practical obstacles and promotion strategies of social innovation in mass sports events. It holds that social innovation in mass sports events is oriented towards meeting social needs and solving social problems， and shapes the social hub function of the events through enhancing social welfare and promoting social unity， ultimately elevating the events to a value co-creation platform. Social innovation in mass sports events starts with the drive of spontaneous social demands， with the empowerment of digital technology to respond to these demands， and multiple heterogeneous subjects build a collaborative network to jointly promote the process， ultimately achieving the continuous creation of shared value. This progressive evolution process reveals the internal logic of mass sports events evolving from simple sports competitions to social innovation platforms. However， in practice， it faces obstacles such as the difficulty in making tacit knowledge explicit， insufficient empowerment of digital elements， unclear positioning of event subjects， and imbalance in value interaction. To address these issues， the following promotion strategies are proposed： promoting the transformation from“event hosting” to“knowledge education”，enhancing the targeted，inclusive，and diffusive nature of social innovation， deepening the democratic， collaborative， and co-governance effectiveness of social innovation in events，and achieving the integrated development of social and economic values.

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国家社会科学基金一般项目（25BTY078）；江苏省体育局 重大体育科研项目（ST253102）