充分发挥生成式人工智能（AI）对体育非物质文化遗产（下文简称“体育非遗”）传承发展的赋 能作用，是国家深化探索文化与科技有效融合的关键所在。研究采用文献资料、专家访谈及逻辑分析 法，系统阐释生成式 AI赋能体育非遗传承发展的理论内涵、逻辑机理、现实阻滞及规范进路。研究发现， 生成式 AI依托强数据归纳与关联、类人化交互与协同、精内容生产与营销及跨模态编码与解码的技术 功能呈现，从“记忆、传承、创新、传播” 4个层面赋能体育非遗记忆存续系统化、活态传承智能化、创新消 费多元化及传播效能深入化，构成生成式 AI赋能体育非遗传承发展的逻辑机理。然而，生成式 AI赋能 体育非遗传承发展亦面临着数据、版权、伦理、算法及交互等层面现实阻滞。据此，提出规范进路：筑牢 数据之“基”，提升赋能的安全性与全面性；平衡交互之“点”，维护赋能的主体性与情感性；完善创作之 “面”，优化赋能的边界性与整体性；强化传播之“质”，保障赋能的权威性与灵韵性。

Giving full play to the enabling role of generative AI in the inheritance and development of sports intangible cultural heritage is the key for China to deepen its exploration of the effective integration of culture and technology. This research employs literature review， expert interviews and logical analysis to systematically explain the theoretical connotation， logical mechanism， practical obstacles and normative approaches of generative AI empowering the inheritance and development of sports intangible cultural heritage. Research has found that generative AI， relying on its technical functions such as strong data induction and association， human-like interaction and collaboration， precise content production and marketing， and cross-modal encoding and decoding， empowers the systematic preservation of sports intangible cultural heritage memory， the intelligent living inheritance， the diversified innovative consumption， and the in-depth transmission efficiency from four aspects：“memory， inheritance， innovation， and dissemination”， and constitutes the logical mechanism by which generative AI empowers the inheritance and development of sports intangible cultural heritage. However， the empowerment of sports intangible cultural heritage inheritance and development by generative AI also faces practical obstacles relevant to data， copyright， ethics， algorithms， and interaction. Based on this， a normative approach is proposed： strengthen the“foundation” of data and enhancing the security and comprehensiveness of empowerment； balance the interaction and maintain the subjectivity and emotionality of empowerment； improve the creation and optimize the boundary and overall nature of empowerment； strengthen the“quality” of communication to ensure the authority and charm of empowerment.

G80-05； G206

国家社会科学基金一般项目（24BTY007）