江苏省城市足球联赛（下文简称“苏超”）是新阶段群众体育更高质量、更具活力发展的表征。 通过分析“苏超”赛事的文化表征、出圈归因，提出推动群众体育更高活力发展的镜鉴。研究发现，“苏 超”通过对城市象征性竞争话语的构建实现了城市文化符号与娱乐符号在体育赛事上的意义转译。“苏 超”构建出一种城市体育赛事互动仪式链，通过情感整合提升了城市活力、赛事活力与群众活力之间的 转化效度，将地域文化认同转化为强烈的集体情感能量，为从“散装江苏”到“超级江苏”的共同体建设 提供了凝聚力。启示镜鉴：拓展体育赛事的互动维度以提升群众的赛事热忱；在体育赛事文化符号凝聚 中重塑城市地方感；落脚群众的观赛过程与情感体验以构建赛事认同与城市认同。

The Jiangsu City Football League（Jiangsu Super League）is a symbol of higher quality and more dynamic development of mass sports in the new stage. By analyzing the cultural representation and contributors to the popularity of Jiangsu Super League， this paper proposes a reference to promote the higher vitality development of mass sports. Research has found that Jiangsu Super League has achieved the translation of cultural and entertainment symbols in sports events through the construction of symbolic competitive discourse in cities. The Jiangsu Super League has established an interactive chain for urban sports events， which enhances the conversion validity between urban vitality， event vitality， and mass vitality through emotional integration. It transforms regional cultural identity into strong collective emotional energy， strengthening the community construction from“segmented Jiangsu” to“super Jiangsu” . It is therefore suggested construct the identity of the event and the city by expanding the interactive dimension of sports events to enhance people’ s enthusiasm for the events； reshaping the sense of urban locality through the condensation of cultural symbols in sports events； and grounding in people’ s viewing process and emotional experience.

G843； G812