n line with the strategic direction of promoting cultural prosperity， innovating grassroots governance， and promoting regional coordinated development in the process of Chinese-style modernization， this study focuses on the interaction mechanism between grassroots cultural dynamics and official narratives. Taking Jiangsu Super League as the research object， this paper uses cultural semiotics and social mobilization theory to analyze the semiological communication mechanism and social effect of regional narratives in football events. It is found that Jiangsu Super League features three dimensions of semiological communication， the collaboration practice of meme culture， and the social mobilization efficacy of sports events. The construction of regional narratives for the production and communication of symbols by multiple subjects is based on dialect memes stimulating local identity in local groups， historical memes reshaping provincial identity in provincial circles， and contrastive memes generating a spectator effect across the nation， so as to create a new paradigm of regional coordinated development， and provide a“Jiangsu plan” for sports events to empower regional cultural communication and promote economic and social synergy. Therefore， in order to achieve sustainable development， it is proposed to start from the cultural identity（carnival construction and identity deepening）； promote economic transformation-（capitalization of cultural resources）； and enhance governance upgrading（transforming semilogical momentum into institutional innovation）. It has also pointed out the cultural anchor and communication path for the innovation of China’ s mass sports events.

G843； G206

2021 年度中央支持地方高校改革发展资金人才培养 项目