[关键词]
[摘要]
在“体育赛事进景区、进街区、进商圈”的国家政策导向下,体育赛事的社会功能正面临从产 业表演单元向社会协作平台的深刻转型。研究以江苏省城市足球联赛(下文简称“苏超”)为研究案例, 重新审视体育赛事的社会功能,基于吉布森的可供性理论,并融合接口政治与开源系统理论,探讨地方 性体育赛事如何突破传统“精英竞技茧房”的封闭逻辑,转向一种具备制度开放性、主体可感知性与多样 实践协同性的“多维可供性”构建路径。“苏超”在实践维度主打全民参与,突出人民关切,实现参与可 供性;坚持公共价值,强化地域归属,实现资源可供性;挖掘多重象征,强化身份展演,实现身份可供性; 民间开源叙事,官民互动共振,实现叙事可供性;虚拟隔空喊话,空间对接助阵,实现交往可供性;第一现 场扩容,包容多元调用,实现场景可供性;注重赛媒价值,产业融合发展,延展消费可供性。通过中度预 置的赛事制度设计,丰富的行为可能性、强大的社会激活力三大机制促进了多维可供性的生成,促进了 赛事的“社会开源接口化”。提出了“事件可供性”概念,强调可供性作为社会关系中生成性、协同性与 再生性的结构潜能。研究拓展了可供性研究与体育社会学的理论边界,亦为公共性导向的赛事设计与 治理提供了实践参照。
[Key word]
[Abstract]
Under the national policy of“sports events entering scenic spots, neighborhoods, and commercial districts”, the social function of sports events is facing a profound transformation from industrial performance units to social collaboration platforms. This article takes the Jiangsu City Football League(Jiangsu Super League)as a case study to re-examine the social function of sports events. Based on Gibson’ s Affordances Theory and integrated with interface politics and open-source system theory, it explores how local sports events can break through the closed logic of traditional“elite competitive industry” and turn towards a“multidimensional affordances” construction path with institutional openness, subject perceptibility, and diverse practice synergy. Jiangsu Super League focuses on promoting universal participation in practical aspects, highlighting people’ s concerns, and achieving the affordance of participation; adhering to public values, strengthen regional ownership, and achieving resource affordance; exploring multiple symbols, strengthen identity performances, and achieving identity affordance; encouraging folk open-source narratives, and fostering interaction resonance between government and people, achieving narrative availability; enabling virtual remote communication, space docking assistance, achieving communication affordance; expanding the on-site venues, accommodating diverse applications, achieving venue affordance; and emphasize the value of sports media, promoting industry integration and development, extending consumer affordance. It is claimed that the generation of multidimensional affordances is promoted through the design of a moderately pre-designed competition system, rich practice possibilities and strong social activation, which also facilitates the transformation of the league into a “social open-source interface” . The concept of“event affordance” was proposed, emphasizing affordances as a structural potential for generativity, synergy, and regeneration in social relationships. The study has expanded the theoretical boundaries between affordances research and sports sociology, and also provided practical references for the design and governance of public-oriented sports events.
[中图分类号]
G843
[基金项目]
国家社会科学基金一般项目(22BTY027)