江苏省城市足球联赛（下文简称“苏超”）作为江苏省创新打造的城市级足球联赛品牌，展现 出广泛社会影响力和多元综合价值，对城市品牌建设具有强大的推动作用。研究基于鲍德里亚的符号 逻辑理论，分析“苏超”赋能城市品牌的内在生态循环机制和多维度协同发展路径，讨论“苏超”模式的 推广边界和潜在风险。研究表明，“苏超”通过符号转化构建了以“纯粹体育”维度为核心，联动“基础设 施”“交通网络”“经济生态”“运营模式”“宣传模式”“地域文化” 6个维度的融合发展路径。这种模式 标志着现代城市品牌从“体育赛事 =广告位”的浅层符号逻辑，向“竞技 IP—空间优化—经济衍生—文 化编码”生态闭环的深度符号转变。研究提出了“基础条件+结构性约束+推广风险”的分析框架，旨在 为其他城市“情境化复制”提供可操作的决策依据与风险预警机制。通过对“苏超”模式的深入解析，为 我国体育联赛与城市品牌塑造的融合发展提供了创新性的理论视角与实践指导。

The Jiangsu City Football League（“Jiangsu Super League”）is a city-level football league brand innovatively created by Jiangsu Province， demonstrating extensive social influence and diverse comprehensive value， and having a powerful driving effect on urban construction. Based on Baudrillard’ s theory of semiological logic， this paper analyzes the internal ecological cycle mechanism and multi-dimensional coordinated development path of“Jiangsu Super League” in empowering urban brands， and discusses the promotion boundaries and potential risks of this model. The paper shows that through semiological transformation，“Jiangsu Super League” has constructed a path of integrated development with the “pure sports” dimension as the core and linked with six other dimensions：“infrastructure， transportation network， economic ecology， operation model， publicity model， and regional culture” . This model marks the transformation of modern urban brands from the superficial semiological logic of“sports events = advertising space” to a deep ecological closed-loop of “competitive IP-spatial optimization-economic derivative-cultural encoding” . This paper proposes an analytical framework of“basic conditions + structural constraints + promotion risks”， aiming to provide operational decision-making basis and risk warning mechanisms for the“contextual replication” of other cities. Through the in-depth analysis of the“Jiangsu Super League” model， this paper provides an innovative theoretical perspective and practical guidance for the integrated development of sports leagues and urban brand building in China.

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“十四五”国家重点研发计划课题（2022YFC3800302）；江 苏省“333 工程”领军型人才团队项目