加快推进老年人数字体育消费场景适老化转型，是积极应对人口老龄化和推动形成新的体育 经济增长点的重要举措。采用文献资料、逻辑分析等研究方法，在系统厘清老年人数字体育消费场景适 老化转型的理论内涵基础上，顺应由“弹需”向“刚需”的转型逻辑，重点围绕适宜性体育赛事情境、数智 化体育健身新空间、交互式社交网络和科学化体育健康指导平台4个方面，探讨老年人数字体育消费场 景适老化转型的应然场景；并基于老年人数字体育消费场景适老化转型过程中存在的服务平台嵌入受 阻影响数字赛事情境营造；运动健身产品的固有缺陷制约老年人多元健身体验；数字素养与平台匹配差 异掣肘运动社交产品黏性；数据要素渗透不畅拉低健康指导平台运行效能等推进困囿，提出提升老年人 赛事数据适老性使用，合理设计老年人多元赛事情境；加强适老化数字体育健身产品研发与创新，深化 老年人具身化健身场景体验；培育老年人数字素养与技术应用能力，增强老年人运动社交产品黏性；深 化“大数据+健康”要素供给渠道管理，探索老年体育健康指导平台新模式等针对性纾困进路。

Accelerating the age-friendly transformation of digital sports consumption scenarios for the elderly is an important force to actively respond to the aging population and promote the formation of new growth points in the sports economy. By using research methods such as literature review and logical analysis， this paper systematically clarifies the theoretical connotations of the age-friendly transformation of digital sports consumption scenarios for the elderly. It follows the transformation logic from“flexible demand” to“essential need” and focuses on four aspects： suitable sports event contexts， digital intelligent sports fitness spaces，interactive social networks and scientific sports health guidance platforms，exploring the ideal scenarios for the age-friendly transformation of digital sports consumption for the elderly. Based on the challenges in the transformation process， including barriers to embedding service platforms that affect the creation of digital sports event contexts， inherent flaws in sports and fitness products limiting elderly users’ diverse fitness experiences， mismatches between digital literacy and platform requirements hindering the stickiness of sports social products， and poor data penetration lowering the operational effectiveness of health guidance platforms， it is proposed to enhance the age-friendly use of sports event data for the elderly， rationally design multiple event scenarios for the elderly， strengthen the research， development and innovation of digital sports and fitness products suitable for aging， the embodied fitness scene experience of the elderly， cultivate the digital literacy and technology application ability of the elderly to boost engagement with sports social products， and deepen the management of“big data + health” supply channels to explore new models for elderly sports health guidance platforms.

D669.6； G812.48

国家社会科学基金一般项目（24BTY077）