新质生产力赋能打造体育消费新场景，是促进体育消费推动体育产业高质量发展的有效途径。研究运用文献资料法、逻辑分析法等方法，在系统辨析体育消费新场景及其领域新质生产力的概念内涵基础上，基于供需平衡理论的贯穿融入，聚力供需协同联动，围绕体育消费新业态、新模式、新产品3个层面，突出以创新为主导、以效能为核心、以品质为关键，提出新质生产力赋能打造体育消费新场景的时代意蕴；同时，深入探讨新质生产力赋能打造体育消费新场景的作用机理，并结合对现实面临的关键问题进行全面分析，针对性提出具体实现策略，即聚力体育产业的跨界资源融合和数字赋能，推动体育消费新业态创新性形成；聚力数字体育的基础建设和市场监管，推动体育消费新模式高效能构建；聚力体育生产要素的扩容提质和建设管理，推动体育消费新产品高品质研发。

The new quality productive forces empowers the creation of new sports consumption scenarios， which is an effective way to promote sports consumption and drive the high-quality development of the sports industry. By using methods such as literature review and logical analysis， this study systematically analyzes the concepts of new quality productive forces in the field. Based on the integration and coordination of supply and demand balance， it focuses on the coordinated linkage between supply and demand，and the research focuses on the three levels of sports consumption： new formats，new models and new products， highlighting innovation as the leading factor， efficiency as the core， and quality as the key， which proposes the era significance of new quality productive forces empowering the creation of new sports consumption scenarios. Meanwhile， the paper delves into the mechanism of the new quality productive forces empowering the creation of new sports consumption scenarios，and comprehensively analyze the key issues faced in reality and further proposes specific implementation strategies， namely， the integration of cross-border resources and digital empowerment in the sports industry， innovative formation of new forms of sports consumption； enhancement of the infrastructure construction and market supervision of digital sports， promotion of the efficient construction of new sports consumption models； strengthening of the expansion， quality improvement， and construction management of sports production factors， and promotion of the high-quality research and development of new sports consumption products.

G812

国家社会科学基金重大项目（22&ZD335）