街头体育赛事满足了大众个性化的体育需求，活跃了基层体育氛围，践行了体育服务大众、大众享用体育的宗旨。运用文献资料、专家访谈等方法，探索当前我国街头体育赛事的推进路径，对我国街头体育赛事的现实特征、动力机制与推进策略进行了研究。研究认为：街头体育赛事可视化强、生命力强、产业性强的内在特征，决定了其能满足人们文化生活的社会需求，促进地方经济文明的政府需要， 提升体育赛事运营的市场效益。我国街头体育赛事的动力机制由社会需求的驱动力、政府支持的推动力与注意力市场的拉动力联动组成。基于其内外部动力，应注重以社会需求为导向，强化多元赛事供给； 以政企协同为抓手，完善行业自治机制；以市场引力为中心，构建赛事传播体系，以促进我国街头体育赛事的健康可持续发展。

Street sports events meet the personalized sports needs of the public，activate the sports atmosphere at the grassroots level，and practice the purpose of sports serving the public and enjoying sports for the public.In order to explore the development path of the current street sports events in China，this paper studies the realistic characteristics，dynamic mechanism and optimization strategy of the street sports events in China by using the methods of literature review and expert interviews.According to the research，the intrinsic characteristics of strong visualization，vitality and industry of street sports events determine that they can meet the social needs of people’s cultural life，promote the government needs of local economic civilization and improve the market benefits of sports events operation.The driving mechanism of street sports events in China is composed of the driving force of social demand，the driving force of government support and the driving force of attention market.Based on its internal and external dynamics，we should focus on social demand orientation and strengthen the supply of diversified sports eventrs.And we should improve the mechanism of industry autonomy with the coordination of government and enterprise； In order to promote the healthy and sustainable development of street sports events in China，we should construct the event communication system with the market attraction as the center.

G808.2

国家社会科学基金项目（19BTY032）