新一轮的科技革命与产业变革正在重塑产业经济结构，数字经济背景下我国体育旅游产业数字化转型将成为产业升级的必然行径与核心导向。运用文献资料、逻辑推理等方法探究我国体育旅游产业数字化转型的动力机制、现实困境与实践路径具有现实意义。研究认为，动力机制是由数字经济赋能产业所产生的外源动力与产业内部组成要素数字化革新的内生动力“协同联动”构成。政策层面：产业数字化转型政策引导细则与保障体系不健全；实践障碍：产业数字化典型应用场景缺失；人才壁垒： 体育旅游从业人员不足，数字+复合型人才短缺；结构失衡：产业数字化供给与需求结构呈非对称性；建设局限：数字“新基建”匮乏，资源数字化“鸿沟”显著等现实困境。提出完善政策体系，全面落实产业数字化转型标准；巩固实践样板，推进数字化应用场景的多样化探索；夯实数字+体育旅游人才培养，强化 “政—企—校”的协同；加强数字技术的合理运用，推动产业供给链的数字化改造；加快产业数字化整体布局，优化体育旅游服务结构等路径。

The new round of technological revolution and industrial change is reshaping the industrial economic structure， and the digital transformation of China’s sports tourism industry under the background of digital economy will become the inevitable path and core orientation of industrial upgrading. Using literature，logical reasoning and other methods，it is therefore of practical significance to explore driving mechanism，realistic dilemma and practical pathways of the digital transformation of China’s sports tourism industry. The study concludes that the dynamic mechanism is composed of the exogenous power generated by the digital economy empowering the industry and the endogenous power of digital innovation of the internal components of the industry. At policy level： the policy guidance rules and guarantee system of industrial digital transformation are not sound； as to practical barriers： there is a lack of typical application scenarios of industrial digitalization； with regard to talent barriers： there exists a shortage of sports tourism practitioners and digital + composite talents； regarding structural imbalance： the supply and demand structure of industrial digitalization is asymmetrical； in term of construction limitations： there is a lack of digital “new infrastructure” a significant “gap” in digital resources. It is proposed to improve the policy system，fully implement the industry digital transformation standards； consolidate the practice model，promote the diversified exploration of digital application scenarios； consolidate digital + sports tourism talent training，strengthen the “governmententerprise-school” synergy； strengthen the rational use of digital technology，promote the digital transformation of the industry supply chain； accelerate the overall layout of the digital development of the industry，and optimize the structure of sports tourism services and other paths.

F592;F49;G812

国家社会科学基金项目（19BTY066）；广州市哲学社会科学规划共建项目（2022GZGJ330）；广东省体育局科研项目（GDSS2022N022）