精准化供给是立足新发展阶段，构建更高水平全民健身公共体育服务体系的内在要求。运用文献资料法、逻辑分析法等研究方法，对公共体育服务精准化供给的内涵、困境及实现策略进行探究。研究认为，实现公共体育服务精准化供给需首先把握好公共体育服务精准化供给的内涵：供给靶向的人民性、规划决策的适配性、供给方式的网络化和供需关系的动态平衡性。面对民众公共体育服务需求日益复杂的挑战，实现公共体育服务精准化供给主要存在：靶心模糊，需求识别不充分；靶向偏移，顶层设计不适配；动能不足，协同机制不完善；痛而不通，评估体系不健全等困境。新时期实现公共体育服务精准化供给，需以“数字化”改革，强化需求牵引；以“系统化”观念，加强全局谋划；以“网络化”协同，提升有效生产；以“动态化”反馈，增强评估优化。

Accurate supply is an inherent requirement for building a higher-level public sports service system for national fitness based on the new stage of development. Using the literature method, logical analysis method and other research methods, this paper explores the connotation, difficulties and implementation strategies of the precise supply of public sports services. According to the research, it is necessary to grasp the connotation of accurate supply of public sports services: the people's nature of supply targeting, the adaptability of planning decision, the networking of supply mode and the dynamic balance of supply and demand relation. In the face of the public sports service demand increasingly complex challenges, the realization of precision supply of public sports services mainly exists: the bull's eye is fuzzy and the demand identification is not sufficient; Targeted offset, the top design is not suitable; Lack of kinetic energy and imperfect coordination mechanism; Pain and impassability, the evaluation system is not perfect and other difficulties. To realize the precise supply of public sports services in the new period, it is necessary to strengthen the traction of demand through the "digitalization" reform; To strengthen overall planning with the concept of "systematization"; To enhance effective production through "networking" cooperation; Enhance evaluation optimization with "dynamic" feedback.

G812

国家社会科学基金项目（19BTY001）；上海高校马克思主义理论学科重点建设项目（ZX2018-ZK03）